Who are the games for?

Sorry, I'm no gamer!

Over half of the American population plays games, only 10% actually identify as "gamers." For women, you can cut that in half. 

These are players that don’t recognize themselves in the medium, to “the Invisible Player” the language or cultural rhetoric around games is not relatable.

The invisible gamers

These are the kind of players we are. We want to make an impact on the industry. These are the kind of players we are. We want to make an impact on the industry.